Rock 'n Soul, where music and sustainability meet!

The home of handmade, vegan and sustainable guitar straps. Personal and tailor-made, with an eye for a better world.

My name is Rick van Hoorn, and as both a musician and designer, I believe that great style and conscious choices go hand in hand. That’s why I create handmade, vegan guitar straps that are not only comfortable, but ethically made too.
Each strap tells a story and is crafted with care — for musicians who want to play with purpose.
Explore our collection and play with heart and soul.

Let's play Rock 'n Soul!